As part of the Council's long term goal of financial sustainability, West Devon Borough Council  ("the Council") has permitted the use of controlled advertising on its website ("the web site").

Income generated from advertising on the web site will be used to subsidise the web site's general upkeep and development.

Why do we offer advertising on our website?

  • To channel national advertising campaign spends into the Council which can then be re-invested in improving our website and the range of services offered through it.
  • To offer a marketing tool for local businesses and the local economy.
  • To offer a communication and engagement channel for local public and third sector organisations.

The Council uses the Council Advertising Network (CAN) to deliver advertising across its website(s) and intranet. The Council Advertising Network is a network of local authorities generating revenue from appropriately sourced advertising across their digital estates.

If you are looking to place advertisements on our websites and would like more information then please email

General Principles

The placement of advertisements within the site will be coordinated to ensure that adverts do not compromise the prime purpose and functionality of the website.

The Council has approved categories of advertising that are acceptable for placement on the web site. The Council reserves the right to refuse to promote or to remove any individual advertisement, which, in the opinion of the Council, is considered inappropriate.

All adverts must adhere to the codes of conduct laid down by the Advertising Standards Authority and must not conflict with the Council's aims and priorities. The Advertising Standards Authority's Code includes provisions that marketing communications:

Above all, the provision of adverts to your computing equipment must not infringe any of your rights to privacy as guaranteed under the EU General Data Protection Regulation. See our Privacy and Personal Data statement.

In addition to the categories listed immediately below, there may also be some specific controls and policies associated with individual placements. These are listed on separate departmental guidelines which are available on request. 

Specific categories of organisations, products or services may not advertise or be advertised on the web site are as follows:

Types of organisations:

  • Political organisations
  • Lobby groups
  • Manufacturers and distributors of tobacco products
  • Manufacturers and distributors of alcohol
  • Payday lenders



  • Tobacco
  • Alcohol
  • Pornography and adult content
  • Gambling and betting services
  • Fast food that is considered unhealthy
  • Payday loans



Whilst every effort has been made to make sure the accuracy of the content of the advertisements contained in this publication, the Council cannot accept any liability for errors or omissions contained in any of the advertisements provided by an advertiser.

The Council does not accept any liability for any information or claims made by the advertisement or by the advertisers.

Any inclusion of the Council's name, or the Council's logo, on a publication should not be taken as an endorsement by the Council, nor does the Council endorse any product advertised or any views or statements made within any advertisement, or by the advertisers or their agents.